We’re in a time where everything is about image, branding, and marketing. Social media has amplified many industries overall awareness and revenue through various online marketing strategies. According to Statista.com, as of August 2015, there are over 1 billion registered Facebook users alone. Social media is a powerful promotional tool that can enhance your brand and assist in building and maintaining a clientele, make sure you aren’t making the following mistakes that can harm your brand:
Your Name Isn’t Consistent
When building a brand, creating your name is one of the first things you’ll do. I’ve come across countless profiles from everyday folks like you and me to celebrities and public figures whose online name is not consistent. If your name on Instagram is, for instance, @LisaCreates then it should be @LisaCreates on all social platforms (Twitter, Periscope, Snapchat, Facebook, etc.). Ideally, your name has to be consistent throughout. You want to make it easy for someone to find you. You shouldn’t have different names online for each social media platform. If you do, people will lose interest in connecting with you online because it’s ‘too hard’ to find you.
Tip: When creating a name, choose something creative and unique so that there won’t be a marketing mix-up with a similar name or company when people go to find you. Once created, make sure it’s available online and use one name across the board, including, incorporating that name into your website and email.
Having Private Accounts
When building a brand you are offering a service of some sort. Whether it is consulting, hosting, tutoring, clothing designer to offering baked and cooked goods, you are losing business by having a private social media account. Did you know your online presence is your resume, your portfolio, and your lookbook all in one? Think of it as a virtual billboard. For example, if you sell lipstick and I go to your Instagram (or any social media platform) and I can’t see photos of your product, reviews, or pictures of happy customers wearing your products, you instantly lost my business. Your goal should be to obtain and maintain new customers and clients and to make money—not lose it.
Tip: If you post really personal content that you do not want the general public to view, consider having a business and a personal page and keep your business page(s) public.
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